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About Us

OUR STORY

MENA Lifestyle is a forerunner brand that caters to the off-price fashion retail industry, wholesale sourcing and private label development. Founded by two industry veterans with comprehensive experience in fashion, retail and finance. With the main goal of catering to an underserved fashion sector in the Middle East, MENA Lifestyle aims to bring value added brands, at affordable prices, to the off-price market.

ahmed_ibraham_1

AHMED IBRAHIM

International Executive Leader with over 25 years of proven track record of multi-business unit & multi-country management across Europe, Middle East Asia CIS. Successfully delivering profitable growth, driving revenues, turning around underperforming units, increase market-share and maximizing shareholder’s & customer’s value. Experienced in Publicly Listed Companies, Family Conglomerates and Start-Ups.

EXPERTISE
Fashion | Retail | Lifestyle | Brands

Ahmed Ibrahim

CEO
fouad_f_1

FOUAD FAKHOURY

Financial Controller and Sales Operations expertise for over 20 years working with large multinational IT and consumer goods corporations across the Middle East, Mediterranean, N. America and Africa. Entrepreneur driving successful off-price commodities wholesale across the Middle East & Africa Region. Proven business partnership mindset with an unequivocal drive to improve growth and earnings.

EXPERTISE
Finance | Retail | Off-Price | Brands

Fouad Fakhoury

CFO

WHY MENA Lifestyle

EXPERIENCE

50+ years experience retail, fashion, sourcing, & finance

SCALABLE

Ability to move and finance large volume transactions

PARTNERS

Strong logistics Partners Network

BRANDS

Exclusive stock access, directly sourced from renowned brands

TRUSTWORTHY

Reliable supplier for existing off price retail clients globally

AFFORDABLE

Access to international brands at attractive prices

NETWORK

Strong network of suppliers and clients

SOLUTIONS

End to end sourcing solutions for clients

PARTNER-STORES LOCATIONS

Over 600 Retailer-Partner Stores in Middle East, Africa & the CIS

GLOBAL ANNUAL SALES

€ 10 M Annual and € 20 M Target for 2023

Our Vision

  1. Preferred Liquidation Partner For Brands In The Middle East, Cis And Africa
  2. Reliable Supplier For Existing Off Price Retail Clients Globally
  3. Opportunity Provider For End Users To Be Smart Buyers
  4. Provider Of Continuous Service Of Reliable Production Solutions
  5. Acquirer Of Selected Brands With Scalable Potential In The Middle East

OUR VALUES

  1. Deliver Affordable Quality
  2. Offer Stylish & Diverse Products
  3. Deliver Reliably and Consistently
  4. Honesty & Trustworthiness
  5. Exceed Expectations
  6. Social Responsibility
  7. Care for the Environment

SUSTAINABILITY

We Support the Sustainable Development Goals

SDG1: NO POVERTY

One of our passionate causes is giving back
to underprivileged by donating branded clothes.

 

SGD12: RESPONSIBLE CONSUMPTION & PRODUCTION

Annually, we recycle millions of garments thus ensuring
clothes do not end up in the landfills.