BRANDED OFF-PRICE SOURCING
- MENALIFESTYLE will provide end to end sourcing of major brands AAA grade stocks directly from the brands or through its network of major suppliers that will meet small, medium and Large retailers demand.
- MENALIFESTYLE ensures authenticity of all its stocks and provides authenticity documentation.
- MENALIFESTYLE will support with an inspection for each order and provide inspection reports thereby ensuring the quality of the stocks pre-purchase.
- MENALIFESTYLE will support with Freight for its clients at the best rates in the market to ensure smooth export of goods to their destination.
- For large orders MENALIFESTYLE will support is scheduling deliveries over multiple shipments to ensure cash flow spread and continuous supply to our clients.
CONTACT
MENA Lifestyle will spearhead the licensing project for its client, this includes:
- Securing major new international brands licenses for major product categories;
- Ensuring preferential sustainable commercial terms with brand’s licensors(s);
- Budget development (OTB) and management with licensor and licensee;
- Curate product design development with major fashion design houses under brand’s mode board guidelines and securing licensor’s required approvals;
- Leverage MENA Lifestyle sourcing and buying expertise and benefit from the international production network;
- Manage origin QC for all production lines to ensure high product quality and price;
- Manage all logistics and delivery schedules according to the dynamic OTB fulfillment;
- End of season analysis and development of new season buying matrix;
CONTACT
This is a project of specialized, curated, category private label(s) to leverage client’s sales and profits through:
- Analyzing the existing private labels which are currently trading in Clients stores/online;
- Identify new business opportunities with currently successful private labels;
- Conduct category gap analysis as to potential new private labels development;
- Incubate private label corporate, brand’s identity and DNA with a goal to develop such private labels into full fledged brand(s);
- Spearhead collection design, sourcing, QC and logistics;
- Develop the private label marketing presentation pack online and in brick & mortar;
CONTACT
POTENTIAL PRIVATE LABEL PRODUCT CATEGORIES
- Toys
- Home
- Undergarment
- Socks
- Handbags and Fashion Accessories
- Cosmetics & Makeup
- Others
CONTACT
- Support the client in understanding the Off-price market drivers for success.
- Advise on the potential off-price market size and growth potential in the region, while also advising on the competition and its main components along with other barriers to entry.
- Support the client on their online vs offline selling strategy, and the right mix and needed investments.
- Analyse client’s sales profile and advise on required changes to meet target sales and margin objectives, by analysing categories, gender, seasonality, statistics and much more to ensure they have the right model to succeed.
- Review clients’ store and merchandizing strategy and recommend actions to boost sales and client traffic.
- Advise and provide clients with in depth analysis on client spending, basket size, sales per Sqm, cost profiles for main cost drivers such as salaries, rent, logistics, warehousing, distribution and much more, providing clients with a financial and commercial statistics to use in their business plans.
CONTACT
